{"id":192,"date":"2010-02-01T10:42:45","date_gmt":"2010-02-01T15:42:45","guid":{"rendered":"http:\/\/clinicallysignificantproductions.com\/blog\/?p=192"},"modified":"2010-02-01T10:42:45","modified_gmt":"2010-02-01T15:42:45","slug":"chiropractic-social-media-marketing-take-time-for-success","status":"publish","type":"post","link":"https:\/\/www.clinicallysignificantproductions.com\/blog\/2010\/02\/01\/chiropractic-social-media-marketing-take-time-for-success\/","title":{"rendered":"Chiropractic Social Media Marketing: Take Time for Success"},"content":{"rendered":"

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Take Your Time and Let Success Find You!<\/p><\/div>
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In this world of instant gratification\u00a0we often waste\u00a0valuable\u00a0time and energy looking for the chiropractic marketing\u00a0Holy Grail.\u00a0 That next\u00a0new\u00a0breakthrough “guaranteed” to bring in\u00a0hundreds of new\u00a0patients “on auto-pilot”.\u00a0\u00a0It\u2019s to be expected.\u00a0 After all, in this information world anything we want or need is generally\u00a0only a click or two away.<\/p>\n

With this point of view many Doctors of Chiropractic eagerly sign up for their first free Twitter<\/a>, Facebook, or other social media account.\u00a0 After spending ten minutes signing up they are ready to spread the word about Chiropractic, and waiting for\u00a0the instant influx of new patients to overwhelm their front office staff.\u00a0<\/p>\n

The problem is things don’t work this way.\u00a0 Clicking a few buttons won’t drive legions of\u00a0new chiropractic patients into your practice.\u00a0 It never has, and it\u00a0never will!\u00a0<\/p>\n

With the same all or nothing, instant gratification attitude they had when joining, these Doctors jump ship. \u00a0After two weeks of sporadic tweeting or updating, these practices abandon Twitter or other site because it “didn’t work”.<\/p>\n

The underlying problem is often the faulty view many Chiropractors hold\u00a0of Twitter and other sites.\u00a0 These sites are NOT a method to generate new patients rapidly.\u00a0\u00a0Nor are they a venue to\u00a0employ relentless \u201cin your\u00a0face” marketing\u00a0or\u00a0chiropractic ambulance chasing<\/a>.\u00a0\u00a0We should all\u00a0focus on\u00a0the real value social media sites provide.\u00a0<\/p>\n

Social media sites\u00a0are a\u00a0fantastic way\u00a0to provide chiropractic\u00a0information and build relationships.\u00a0 They offer a great opportunity to provide information about your practice and are an invaluable tool to drive potential patients to your practice website, blog, or other area\u00a0to learn more about you and your practice.<\/p>\n

Marketing your practice via Twitter and\u00a0other sites can, and does, work.\u00a0 It is\u00a0also one of the most <\/span>cost-effective\u00a0ways to promote your chiropractic practice.\u00a0 The problem is it takes time and most practices throw in the towel before the true benefits can be seen.<\/p>\n

Give Twitter and social media marketing the time they require.\u00a0 Don’t\u00a0expect instant results.\u00a0 Focus on communicating the chiropractic message, providing information about your practice and\u00a0your profession, and building relationships.\u00a0 With time, the new patients and other benefits will come.<\/p>\n

You didn’t become a Doctor of Chiropractic overnight.\u00a0 You didn’t learn to perform a side posture adjustment perfectly the first time.\u00a0 You didn’t learn all of the Diversified or Gonstead setups overnight.\u00a0 These things took time, practice, and dedication.\u00a0 Chiropractic marketing is no different.\u00a0 Success requires an investment of our time and energy and we often choose to ignore this, or even foolishly look for ways to avoid it.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this world of instant gratification we often waste valuable time and energy looking for the chiropractic marketing Holy Grail. The problem is things don’t work this way. Clicking a few buttons won’t drive legions of new chiropractic patients into your practice. It never has, and it never will! <\/p>\n

Marketing your practice via Twitter and other sites can, and does, work. It is also one of the most cost-effective ways to promote your chiropractic practice. The problem is. . .<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,17,19,18],"tags":[30,3,4,6,8,14,10,11],"_links":{"self":[{"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/posts\/192"}],"collection":[{"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=192"}],"version-history":[{"count":0,"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/posts\/192\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clinicallysignificantproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}